Threads app : What is Instagram’s new Threads App ?

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Tamal Maity


6 min read
Threads-app Instragram


Instagram’s new Threads app is a text-based social media app that allows users to share updates, photos, and videos with their close friends. The app is designed to be a more intimate and personal experience than Instagram’s main app, and it focuses on real-time conversations.

In this article, we will explore what Instagram’s new Threads app is all about and how it is taking on Twitter in terms of its functionalities and user engagement.

What is Instagram Threads app ?

Instagram Threads is a standalone messaging app developed by Instagram (META) on July 5, 2023, the popular photo and video-sharing platform owned by Facebook. It is designed to facilitate private and intimate conversations between users and their close friends, making it easier to stay connected and share moments within a more focused setting. Threads is available as a separate app  but seamlessly integrates with Instagram, allowing users to switch between the two platforms effortlessly.



Key Features of Instagram Threads

Instagram Threads is an absolute game-changer, it is a messaging app with several unique features that make it a good choice for those looking for something different.

▨  Here are some of the key features of Threads :
  • Text-based updates : Users can share text updates, photos, and videos with their close friends. You may join public discussions and contribute text updates by logging in with your Instagram account.
  • Real-time conversations : Threads is designed for real-time conversations, and users can see who has seen their posts and reply to individual comments.
  • Post sharing :  You may write posts with up to 500 characters (more than Twitter’s 280), links, up to 10 images, and videos up to 5 minutes long. You can share photos and videos in just a few taps.
  • Cross-posting : Users can cross-post their Threads posts to their Instagram Stories. It is very easy and helpful .
  • Close friends : User can create a list of close friends to follow them, and their posts will only be visible to those friends.
  • Status updates : You can share what you’re up to with a status update.
  • Notifications : You’ll get notifications when your friends send you messages or like your post updates.
  • Intuitive design : The app’s interface is similar to the Instagram comment area, but it also includes Twitter capabilities like reacting and resharing content. The app is designed to be easy to use and navigate.
Instragram Threads app

Creating a Close Friends Circle

Threads enables users to create a Close Friends circle, consisting of a select group of individuals with whom they wish to have more intimate conversations. By defining this circle, users can ensure that their messages and updates are exclusively shared with this group, providing a sense of privacy and exclusivity.

Seamless Photo and Video Sharing

Threads makes it effortless to share photos and videos with your Close Friends. With a single tap, users can capture and send images or record short videos directly within the app. The emphasis on visual communication enhances the intimacy of conversations and allows for real-time sharing of moments. 

You may write posts with up to 500 characters (more than Twitter’s 280), links, up to 10 images, and videos up to 5 minutes long. You can share photos and videos in just a few taps.

Source : META

How Threads app Takes on Twitter

While Instagram Threads primarily focuses on private messaging and close-knit conversations, it does have certain aspects that position it as a competitor to Twitter, the popular microblogging platform. Let’s explore how Threads compares to Twitter in terms of its functionalities and user engagement.

The Focus on Intimate Conversations

Threads’ main objective is to foster intimate conversations between close friends. Unlike Twitter, which emphasizes public conversations and broadcasts, Threads encourages users to share personal moments and engage in private discussions within their Close Friends circle.

Real-Time Engagement with Close Friends

Threads offers a real-time messaging experience, allowing users to engage in immediate conversations with their Close Friends. This approach differs from Twitter, where conversations can be more asynchronous and spread out over time.

Threads app : What is Instagram’s new Threads App ?

Emphasizing Visual Communication

Both Threads and Twitter facilitate communication through text-based messages, but Threads places a stronger emphasis on visual communication. With seamless photo and video sharing capabilities, Threads enables users to express themselves through visuals, enhancing the richness of conversations.

Privacy and Security

Instagram Threads puts a significant emphasis on privacy and security. Messages sent on Threads are end-to-end encrypted, ensuring that conversations remain private and protected from unauthorized access. This commitment to privacy distinguishes Threads from the public nature of Twitter conversations.

Thread Messaging v/s Public Tweets

While Twitter’s main feature revolves around public tweets, Threads focuses on thread-based messaging within a closed circle. This allows for more detailed and personal discussions compared to the limited character count of tweets on Twitter.

Here is a table that summarizes the key differences between Threads and Twitter :
1. PlatformStandalone appWeb app and mobile app
2. PrivacyPrivatePublic
3. AudienceClose FriendsWider audience
4. ContentPhotos, videos, text, status updatesTweets, retweets, hashtags, direct messages, trends
5. Character limit500 characters280 characters
6. Videos5 min2 min 20 sec
7. Trending StoriesNoYes
8. HashtagsNoYes
9. Edit postNoNo
10. VerificationYesYes

The Potential Impact on Twitter

Instagram Threads’ focus on intimate conversations and seamless integration with the existing Instagram user base could pose a challenge to Twitter. As more users gravitate towards private and close-knit interactions, Twitter may need to adapt and introduce new features to retain its user engagement and cater to evolving user preferences.


In summary, Instagram Threads offers a new way for Instagram users to engage in intimate conversations with their Close Friends. With its unique features like Close Friends circles, automatic status updates, and seamless media sharing, Threads provides a focused and private messaging experience. While it competes with Twitter in certain aspects, Threads emphasis on privacy and visual communication sets it apart. It will be interesting to see how Threads evolves and impacts the social media
landscape in the coming years.

Frequently asked questions(FAQs) :

1. Can I use Instagram Threads app without an Instagram account ?

Ans : No, Instagram Threads requires an existing Instagram account to use the app.

2. How do you get Instagram Threads ?
  • Open the App Store or Google Play Store.
  • Search for “Threads, an Instagram app”.
  • Tap on the “Install” button.
  • Once the app is installed, open it and sign in with your Instagram account.
  • Follow the on-screen instructions to create your Threads profile.
  • Start sharing photos, videos, and text with your Close Friends.
3. Are messages sent on Threads encrypted ?

Ans : Yes, messages sent on Threads are end-to-end encrypted, ensuring privacy
and security.

4. Can I customize my status updates on Threads ?

Ans : While Threads generates status updates automatically, you can choose to opt in or out of specific updates and customize your preferences.

5. How can I add or remove friends from my Close Friends circle ?

Ans : You can manage your Close Friends circle within the Threads app by adding
or removing individuals from the list.

6.  Is Threads available for both iOS and Android users ?

Ans : Yes, Threads is available for both iOS and Android users, providing a seamless messaging experience across platforms.

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Hello friends, I am Tamal Maity. I am a content writer and founder of this website. I share all the information about technology, mobile, computer, coding and other tech related contents in my website.

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